ORU Roasters

ORU Roasters is a Specialty coffee company based in Kuwait. Saleem, who’s the CEO and Co-Founder, reached out to work on their brand. Some problems they had were:

- An old DIY branding that didn’t match the quality of products they sell

- They’ve mainly been in the wholesale space and were looking to break into the retail space

- Cut-throat competition and they needed to stand out.

- Needed to add more high quality wholesalers to their portfolio

What we worked on

We worked on a full re-brand which includes:

- Logo and brand identity design

- Packaging design

- Marketing materials like business cards, letterheads, company profile, icons and banner stand design for their events

- We also worked on their Instagram growth strategy

Project Excerpts

Mood Board
Logo Variations
Logo Clear Space
Brand's Typefaces
Color Palette
Packaging Icons
Packaging Design
Letter Head + Business Card
Espresso Coffee Cards

The Results

After working together, they have:

- Been able to land bigger and long term wholesale deals

- A timeless branding that truly represents the quality they wish to portray to their customers

- Peace of mind in breaking into the B2C space

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