FWD Consulting

Owned by Ashley Love, is a consulting firm that provides business strategy, development and project management for startup and small businesses.

They provide clarity to businesses who find themselves unable to solve challenges with the current permanent staff/talent they have hired. They come in, study & define current situations objectively, layout possible solutions and associated costs in time and money do business owners can make better informed decisions about where to invest and how to grow, and sometimes, when to cut funding to a project or development idea due to high risk, low reward.

Here is a list of some of the problems Ashley had:

- She didn’t have a brand that reflects and represents the quality of service she offers

- Was looking to appeal to business owners who are looking to grow ethically (with regard to both social and environmental justice in consideration).

- Wanted a brand that’s targeted towards more male owned businesses

What we worked on

A simple yet sophisticated brand identity that perfectly resonates with her target audience. This includes:

- Logo design

- Business cards

- Letter head

Project Excerpts

Mood Board
Primary Logo
Logo Variations
Logo Clear Space
Color Palette
Brand's Typefaces
Letter Head
Business Card

The Results

A brand she's proud to share and one that represents the value she brings and the work she does, very well.

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