Expired Lifestyle

Expired Lifestyle is a street wear and lifestyle brand located in Los Angeles, California. They are a brand targeting young millennial between the ages of 18-24. All of their wears are exclusive and high quality. The problem Garret had were:

- A DIY branding he did himself that neither represented what their brand stands for nor appealed to their target market.

- Their market is highly saturated and they need to be set apart and differentiated from their competitors

What we worked on

A full re-brand and also various print collateral materials which includes:

- Logo design

- A brand style guide

- Business cards

- Stickers and hang tags

Project Excerpts

Mood Board
Alternate + Submark Logo
Primary Logo
Business Card
Hang tags + Packaging

The Results

- A brand that represents who they are and also appeals to their target audience

- Happy customers and more sales because of their packaging

- A brand identity system that allowed them the freedom to express themselves across multiple platforms

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